Content Writer

the Role & responsibilities

• Develop and draft content for Qeqas content platforms such as blogs, websites, social media, e-books, etc.
• Select and draft content for sales materials such as handouts, brochures, leaflets, etc.
• Contribute towards making and implementing the monthly content calendar.
• Update and maintain website content regularly.
• Support the public relations team in drafting articles for publishing in the media, drafting press releases, press announcements, etc
• Draft content to make product demo videos.
• Follow and implement best techniques for content optimization such as using highly relevant keywords, etc.
• Draft copy for user engagement, communication, and education.
• Work with the relevant concerned people across departments to collect needed information.
• Work with the concerned teams to make content marketing ideas to promote content
• Measuring the contents success by tracking KPIs like website traffic and conversions
• Creating and executing a content calendar
• Reviewing, editing and proofreading content

Preferred candidate profile

• Great overall skills in writing content in different styles.
• Creative thinking, should be able to write creative content.
• 2-4 years of writing experience.
• Experience in copywriting.
• Experience working on a CMS tool.
• Excellent verbal and written communication skills.
• Critical thinking and detail-Oriented.
• Comfortable writing on B2B segment.
• Ability to work well with individuals and teams.
• Familiarity with keyword placement and other SEO techniques