Senior Marketing Executive

Responsibilities:

Marketing Strategy & Planning:
Contribute to the development of overall marketing strategies and annual marketing plans.
Conduct market research and competitive analysis to identify trends and opportunities.
Develop targeted marketing campaigns for specific products or services.
Campaign Management:
Manage the execution of marketing campaigns across various channels, including digital, social media, print, events, and public relations.
Oversee campaign budgets and timelines.
Track campaign performance and make adjustments as needed.
Digital Marketing:
Develop and execute digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
Analyze website traffic and user behavior to optimize online marketing efforts.
Manage social media presence and engagement.
Content Marketing:
Develop and implement content marketing strategies.
Create compelling and informative content for various marketing channels, including blog posts, articles, social media updates, and marketing collateral.
Brand Management:
Maintain and enhance brand identity and messaging.
Ensure consistent brand communication across all channels.
Event Marketing:
Plan and execute marketing events, including conferences, trade shows, and product launches.
Manage event logistics and ensure successful event participation.
Public Relations:
Develop and implement public relations strategies.
Build and maintain relationships with media contacts.
Manage media inquiries and press releases.
Team Leadership & Mentorship:
Mentor and guide junior marketing team members.
Lead and manage marketing projects.