Customer Targeting Analyst

Join us as a "Customer Targeting Analyst" at Barclays, where youll spearhead the evolution of our digital landscape, driving innovation and excellence. Youll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences.

You may be assessed on the key critical skills relevant for success in role, such as experience with Teradata and SQL, as well as job-specific skillsets.

To be successful as a "Customer Targeting Analyst", you should have experience with:

Key Accountabilities

Developing and managing your campaigns

• Turn our business objectives into customer focused data selections by assessing business requirements from brief
• Responsible for the overall delivery of data including change requests to the end to end timing plan making sure all campaigns are delivered on time and meet the exact brief
• Work with the marketing team, internal component teams (UK and India) and external suppliers scoping the design of multi-channels customer communications. Agree delivery timings, provide timely updates and ensure that commitments to data delivery are met
• Work with a group of Customer Targeting colleagues to balance workload, cover leave and support peer reviews
• With support from your line manager, understand campaign and technical delivery options and impacts.
• Follow team processes to use data manipulation languages, mainly SQL and SAS, to accurately and efficiently extract customer data selections based upon a targeting brief.
• Perform thorough testing of your selections to evidence these have been built accurately against requirements.
• Support Customer Targeting manager to deliver data discovery and participate in data walkthroughs
• Contribute to create Risk Assessments on activity to support in the mitigation of known risks.
• Providing data analysis to support the delivery of the strategy, propositions & plans in order to maximise the function s knowledge & intelligence.
• Document all work to a high standard with re-purpose/governance and controls adherence

Campaign governance

• Responsible to follow process, risk and control governance that sits behind customer targeting at all times
• Ensure full governance is followed across the end to end delivery via the appropriate documentation e. g. RAIDs log, impact assessments and change requests
• Seek to improve communications by contributing to post implementation reviews (PIRs) and apply what you have learnt to future activity
• Support the management of any issues and incidents to your campaigns using the escalation processes.

Stakeholder Management and Leadership

• Proactive stakeholder management & strong communication skills, working with your line manager for support where required.
• Maintain close working relationships with business stakeholders, third party vendors (where required) and CCD team.
• Contribute to the implementation of change including new technologies and digital adoption. Display ability to move beyond established ways of working and encourage team and stakeholders towards service-managed processes and new tools/technology available to us. Adapt to change and support the Customer Targeting Manager create capacity to strengthen our foundations.

Decision making and Problem Solving

Works with stakeholders and colleagues to understand pain points and suggest solutions to business problems.

Person Specification

Personal attributes essential to performing role including competencies, expertise, knowledge, and experience. Note: experience requirements must not be in the form of years (minimum or otherwise).

• Excellent attention to detail.
• Organised and able to competently own and manage streams of work with support.
• Strong written and verbal communication skills with the ability to communicate technical information in a clear and appropriate way to colleagues who may not have the same understanding, as well as share relevant information or updates with the team.
• Ability to problem solve and work under pressure
• Awareness of wider financial services market
• Able to build effective and respectful working relationships with colleagues and other teams across geographies and as part of virtual teams. Speaks up to ensure that team processes and controls are followed.

Basic/ Essential Qualifications:

• Knowledge and practical experience with Teradata SQL syntax and logic

• Good planning and organisational skills - managing priorities across a range of projects/campaigns to ensure timely delivery.
• Strong analytical and problem solving skills.
• High attention to detail and quality of work.

• Proven stakeholder management expertise

Desirable skillsets/ good to have:

• Practical experience with SAS or R programming languages, ideally in a commercial environment.
• Practical experience with Hadoop databases, ideally in a commercial environment.
• Microsoft Excel to an advanced level.
• Knowledge of Data Privacy and Direct Marketing legislation

This role will be based out of Chennai.

Purpose of the role

To build and maintain the systems that collect, store, process, and analyse data, such as data pipelines, data warehouses and data lakes to ensure that all data is accurate, accessible, and secure.

Accountabilities

• Build and maintenance of data architectures pipelines that enable the transfer and processing of durable, complete and consistent data.
• Design and implementation of data warehoused and data lakes that manage the appropriate data volumes and velocity and adhere to the required security measures.
• Development of processing and analysis algorithms fit for the intended data complexity and volumes.
• Collaboration with data scientist to build and deploy machine learning models.

Analyst Expectations

• To meet the needs of stakeholders/ customers through specialist advice and support
• Perform prescribed activities in a timely manner and to a high standard which will impact both the role itself and surrounding roles.
• Likely to have responsibility for specific processes within a team
• They may lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources. They supervise a team, allocate work requirements and coordinate team resources.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L - Listen and be authentic, E - Energise and inspire, A - Align across the enterprise, D - Develop others.
• OR for an individual contributor, they manage own workload, take responsibility for the implementation of systems and processes within own work area and participate on projects broader than direct team.
• Execute work requirements as identified in processes and procedures, collaborating with and impacting on the work of closely related teams.
• Check work of colleagues within team to meet internal and stakeholder requirements.
• Provide specialist advice and support pertaining to own work area.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how all teams in area contribute to the objectives of the broader sub-function, delivering impact on the work of collaborating teams.
• Continually develop awareness of the underlying principles and concepts on which the work within the area of responsibility is based, building upon administrative / operational expertise.
• Make judgements based on practise and previous experience.
• Assess the validity and applicability of previous or similar experiences and evaluate options under circumstances that are not covered by procedures.
• Communicate sensitive or difficult information to customers in areas related specifically to customer advice or day to day administrative requirements.
• Build relationships with stakeholders/ customers to identify and address their needs.