Territory Sales Executive

1. Sales Target Achievement

• Meet and exceed sales targets set by the company.
• Identify and develop new business opportunities within the assigned territory.
• Drive sales of diagnostic products, equipment, or services to hospitals, clinics, laboratories, and healthcare professionals.

2. Client Relationship Management

• Build and maintain strong relationships with existing and new clients.
• Provide exceptional customer service and support to ensure client satisfaction.
• Conduct regular follow-ups to ensure timely deliveries and resolve any post-sale issues.
• Act as the main point of contact between the company and the client.

3. Product Promotion and Demonstration

• Effectively demonstrate diagnostic products to potential clients and explain their features, benefits, and value.
• Conduct product training and educate clients on the correct usage of diagnostic equipment or reagents.
• Stay up to date with new products and technology to offer solutions that meet customer needs.

4. Market Research and Competitor Analysis

• Conduct market research to identify trends, customer needs, and competitor activities.
• Analyze market potential and competitive offerings to develop strategies for expanding the customer base.
• Report on competitor products, pricing, and market strategies to stay competitive.

5. Sales Reporting and Documentation

• Keep accurate records of all sales activities, customer interactions, and transactions.
• Prepare and submit regular sales reports, activity logs, and forecasts to management.
• Maintain and update CRM systems with relevant information.

6. Lead Generation and Prospecting

• Identify and qualify new leads and opportunities through cold calling, networking, and attending industry events.
• Generate new sales opportunities by meeting potential clients, understanding their needs, and presenting solutions.

7. Negotiation and Closing Sales

• Negotiate terms and pricing with clients to close sales deals.
• Provide quotes and follow up on leads to convert them into signed agreements.
• Handle objections professionally and move the sales process to a close.

8. Customer Feedback and Market Insights

• Collect feedback from clients to identify potential improvements in products or services.
• Communicate customer insights to the product development or marketing teams to improve offerings.
• Share industry trends and customer preferences to inform strategic decisions.

9. Training and Knowledge Sharing

• Attend training sessions, webinars, and workshops to stay updated on product features, technology advancements, and market trends.
• Share knowledge and best practices with colleagues and other teams in the company.

10. Compliance and Regulatory Adherence

• Ensure compliance with regulatory requirements and company policies related to diagnostics products.
• Maintain a clear understanding of industry standards and adhere to ethical sales practices.

11. Collaboration with Other Teams

• Work closely with the marketing, customer service, and technical teams to ensure smooth operations.
• Collaborate with the logistics team to ensure timely deliveries and installation of products at client locations.
• Liaise with the finance team to ensure smooth billing and payment collection processes.

Skills and Qualifications

• Strong knowledge of diagnostic products, medical devices, or laboratory equipment.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and manage time effectively.
• Strong problem-solving skills and customer-focused approach.
• Previous experience in field sales or medical sales (preferably diagnostics) is often required.
• Familiarity with CRM software and sales tools.