Manager - Insurance Business

Manage Funnel & Merchandising for B2B Marketplace for Consumer Durables, Digital Product Finance & E-Commerce Product
Communication & Campaigns:
Design interventions to Improve efficiencies of Add to Cart, PDP Views.
Improve funnel Conversion Metrics.

Performance Monitoring:
Merchandising Activities w.r.t Refreshing of Banners, Placement of Correct SKUs basis coverage, New Brand Pages creation, Merchandising Governance etc
Engagement with BFDL & OEM teams to close loop.
Create dashboards & reports with the help BIU & Analytics team.

Stakeholder Management:
Liaising with BFDL to ensure immediate Platform issues resolution & requests closure
Capabilities regarding Merchandising & cross-functional co-ordination with BFDL

Metrics
B2B Marketplace Orders
Funnel - User/PDP Views
Drive CTR from Merchandising
Monthly Dashboard on Performance of Merchandising Key Decisions / Dimensions
Prioritization of work
Trade Offs with external & internal stakeholders for getting campaigns & reports executed within timelines Major Challenges
Business escalations cause by technology glitch or difficulties
Dependency on external partners & tech teams for day to day activities Required Qualifications and Experience
a) Qualifications
Post Graduation - MBA, B.E, B Tech

b) Work Experience
Total Experience: 4-6 years
Relevant Experience: 1 -2 years
1. Prior experience in E-Commerce, Digital marketing is preferred
2. Prior experience in Campaign management is an added advantage
3. Prior experience in stakeholder management is an added advantage
4. Should have excellent communication & analytical skills along with strong presentation and data analytics skills
5. Should be an excellent Team Player & Interpersonal Skills
6. High motivational levels and being a self-starter are essentials
7. Leadership qualities are a must have