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Associate Senior Manager Corporate Communication
5-7 years
Pune
1 vacancy
Associate Senior Manager Corporate Communication
Bajaj Allianz General Insurance
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Public relations (PR) strategy and management
- Support in planning and executing media strategy for Bajaj Allianz General Insurance aligned by reviewing business and growth strategy, changing market/ customer focus, competition activity, and required brand positioning in the market across print, online, and television media
- Responsible for managing BAGIC s public relations through network-wide credible media channels. Augmenting corporate recognition and reputation in the media by leveraging company announcements
- Responsible for expanding BAGIC s media outreach landscape by developing media relations on a pan-India level
- Pitching interview/ interaction opportunities for senior management and MD & CEO as thought leaders to enhance the company s visibility in the media
- Responsible for briefing the concerned spokesperson for media interactions
- Responsible for spokesperson media training as and when required
- Keeping a track of news that could potentially turn into a crisis situation. Review sensitive issues & crisis and prepare holding statement/ responses to be shared with contextual media to ensure immediate actions, thus avoiding negative impact on the company s reputation. Crisis communication is integral which helps protect, maintain and sustain brand reputation with different stakeholders
- Responsible for creating informative content, press releases/ notes, responses for media queries, authored articles, and explore media opportunities to increase brand recall of the company along with its products and services
- Communication management
- Create media communication strategies for press conferences, new products launches, company announcements, events, and promotions
- Liaison, coordinate, publicize, and execute various leadership engagements with academic bodies, industry bodies, and other corporate/ media events
- Conceptualize, create and pitch content in line with the organization s objectives, strengths, products as per market trends
- Research media coverage and industry trends of the company and competition
- Responsible for sharing media coverage received with the concerned spokesperson
- Responsible for preparing media briefing documents for spokesperson with respect to media interactions and other participations/ engagements
- Coordinate and collaborate for various events and launches within the company
- Relationship Management
- Liaison with external media, such as journalists, editors, show hosts, and other personnel across media platforms to strengthen their perception of BAGIC s products, services & initiatives. Leverage media relationships with them to enhance brand s visibility through editorial content in stories/articles related to personal finance and insurance
- Coordinating with spokespersons and assigned SPOC for validating content going out on external media publications or forums
- Liaising with the media and journalists regularly to create opportunities that help strengthen brand visibility
- Reaching out to journalists who are covering competition to explore stories with BAGIC
- Liaising with senior management to understand what our company is doing currently and if there are any media-worthy trends that can be shared/published
- Proactively source, select, and manage external agencies
- Operational Review
- Support in reviewing coverage reports (by media tracking agency) on daily basis to analyze presence and compare visibility with the competition. Reviewing monthly media analysis to understand ranking and share of voice of brand vs competition
- Responsible for preparing detailed media activity reports and press announcement reports post-event
- Responsible to prepare review presentation that gives an overview of channel performance on monthly, quarterly and annual basis
- Recommend and help implement process or organizational enhancements, as appropriate, to increase the efficiency and effectiveness of communications activities
Mandatory Skills:
Expert knowledge of communication and content creation ;
Exposure to the BFSI industry is preferable ;
Additional knowledge of digital forums, social media, and content suited to these is preferred
Desirable Skills:
Minimum 5-7 years of work experience in the communication industry, or journalism
Education/Qualification:
Preferred Post Graduation in Mass Communication or Journalism
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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Flexible timing
Monday to Friday
Within city
Day Shift
Bajaj Allianz General Insurance Benefits
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