Senior Executive Web Media & Digital Marketing

• Content Creation:
  • Social Media Content for Agents : Crafting engaging and impactful text for agents social media posts, tailored to resonate with their target audience and drive engagement.

• • YouTube Descriptions and Comments: Writing compelling YouTube video descriptions and comments that enhance viewer engagement, optimize SEO, and align with the channel s goals.

• • Video Script Creation: Developing creative and effective video scripts that capture attention, deliver key messages, and align with the brands voice.

• • Content for Trending Creatives: Writing dynamic and trend-driven content for creatives, ensuring relevance and appeal in a fast-evolving digital landscape.

• • Blog Writing for Agents and Company: Producing insightful and informative blogs that position agents as thought leaders and provide valuable content to customers.

• • Content for CEO Posts: Crafting impactful content for the CEO s posts, enhancing brand authority and engaging with trending key words.

• • Product Brochure Content: Writing persuasive and informative content for product brochures that clearly communicate the benefits and features of insurance offerings.

• • Content for Internal Teams and External Partners: Developing clear and concise content for communication with internal teams, external partners, and IMDs, ensuring alignment with business objectives
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  • SEO-Optimized Content : Creating content for the SEO team that drives organic growth, improves search rankings, and enhances online visibility.

• Daily Communication with Prime Agents:
  
  Conduct daily calls with prime agents to understand their requirements, provide support, and onboard new agents to social media services.
• Content Optimization for SEO and Engagement:
  Writing content that is not only engaging but also optimized for SEO, requiring a balance between creativity and technical proficiency to drive organic growth and visibility
• Ensuring Consistency Across Different Platforms and Formats:
  
  Balancing the creation of content for multiple platforms (social media, blogs, YouTube, etc.) while ensuring consistency in messaging, tone, and quality.
  
• Vendor Selection for Offline Events: Making decisions about the selection of vendors for offline events, ensuring the right vendors are chosen for the desired outcome, within budget, and aligned with the event s goals.
• Adhering to IRDA and Company Guidelines:
  Ensuring that all content strictly follows IRDA regulations and company policies, maintaining legal compliance while still being engaging and creative.

Keeping Up with Evolving Trends:
Staying current with rapidly changing trends in content creation, social media, and SEO to ensure all content remains relevant, appealing, and effective in engaging the target audience