Aza Fashions - Analyst - SEO (2-10 yrs)

SEO Analyst

Job Description:

SEO Development and Strategies:

- Plan, Develop and implement effective (SEO) strategies for long and short-term.

- Managing offsite and onsite optimization and reporting on performance also prepare and present reports regularly.

- Review technical SEO issues and recommend fixes, collaborate with developers.

- Optimize website content, and landing pages, Regularly perform thorough keywords research.

- Direct off-page optimization projects such as link-building), Monitor redirects, click rate, bounce rate, and other KPIs.

- Collect data and report on traffic, rankings, and other SEO aspects.

- Work towards organic search optimization and ROI maximization.

- ASO Optimization- Conduct thorough research, App Title and Description Optimization, App Icon, and Screenshots Optimization, Adapting the app's metadata, including title, description, and keywords, for different languages and regions to enhance visibility.

- Ratings and Reviews Management: Monitoring and responding to user reviews, addressing their concerns or feedback promptly, and encouraging positive reviews to improve the app's reputation and ratings.

- Competitor Analysis: Conducting competitive analysis to understand the strategies and tactics used by similar apps and identify opportunities for differentiation and improvement.

- Performance Tracking and Reporting: Monitoring key ASO metrics, such as app rankings, keyword performance, conversion rates, and downloads, and providing regular reports to stakeholders to measure the effectiveness of ASO efforts.