Manager Market Mix Modeling

Job Title: - Manager MMx

Job Location: -Gurgaon/Noida/Bangalore

Job Summary: - This role will be responsible for leading commercial analytics engagements in the area of market mix analytics- build, own, and lead market mix models for pharma companies to estimate the impact/effectiveness of individual channels and optimize marketing activities.

Job Responsibilities: -

• Effectively manage the client/ onshore stakeholders, as per the business needs, to ensure successful business delivery.
• Work closely with the onshore/ client stakeholders to define the algorithm, break down the problem into execution steps, and run the analysis
• Ensure high-quality analytics solutions/reports to the client
• Project scoping, solution brainstorming and design, execution, and communication of the analysis in the client-ready formats
• Lead/ contribute/ support to the RFPs/ proposals working with US stakeholders/ Axtrias client partner team.
• Manage and mentor the team, plan their learning and career progression
• Contribute towards Axtria tools and capabilities as per the business requirements.
• Build organization capabilities by participating in Hackathon, solution design, and process automation.

Job Requirements: -

• Overall, 7-10 years of rich experience in marketing analytics with 5+ years of good hands-on experience in Market Mix Modeling / Promotion Response Modeling / Test & Control
• Proficiency in Statistical and Probabilistic methods such as multivariate regression, hierarchical modelling, Mixed Effect modelling, SVM, Decision-Trees, Random Forest, etc.
• Hands-on experience in Python, and strong storyboarding skills.
• Good communication skills- verbal and written.
• Experience in leading engagements of scale, team, managing deliverables/ timelines and risk.
• Priority to the candidates with Marketing Mix modeling in the Pharmaceutical / Life Sciences Domain. Knowledge of Pharma data sets (sales/ promotions/ customer master) in the US/ ex-US is deeply appreciated.
• Attitude and willingness to learn, accept the challenging environment and have confidence in delivering results within timelines. Should be inclined towards self-motivation and self-driven to find solutions to problems.

Qualification: -

• BE/ B. Tech/ /M Tech/MBA

Must have Skills: -

• Market Mix Modeling / Promotion Response Modeling using Python or R

Skills that give you an edge: -

• Commercial analytics experience in the life sciences/ pharma domain.
• Strong analytical skills to solve and model complex business requirements are a plus.