Marketing Executive

Organisation

Avana Medical Devices Pvt Ltd

Industry

Medical Devices

Job Title

Marketing Executive

Location

Chennai

About Avana

Founded in 2009, is the exclusive business partner for Arthrex, RIWOspine, BREG and Aspen in SAARC Countries (India, Sri Lanka, Bangladesh, & Maldives). AVANA`s mission Preserving Healthcomes from the concept of the ancient Sanskrit definition of AVANA, meaning preservation.

AVANA has been named as the Best Organization in the Medical Devices space in India for 2021 by Insights Success Magazine.

AVANA is committed to provide surgeons with unparalleled quality of products in all spectrum of Orthopaedic specialty, AVANA partners with Orthopedic surgeons in their medical education as a pursuit of less invasive healing for the patient.

AVANA unites a direct employee strength of 75 and an indirect team of over 250 individuals, dedicated to achieving the mission. AVANA has continued to lead the Indian Orthopaedic industry with 30% revenue growth every year since its establishment.

Job Summary

The Digital Marketing executive will drive and be responsible for Digital Marketing initiatives including B2B and B2C to drive awareness of Disease, Brand, Therapy and Products. The Digital Marketing Executive will work closely with the Product and sales team and develop custom campaigns to increase the to generate more leads, create awareness, create active engagement, periodically run the VoC from the patients and manage brand reputation through social media channels.

- The incumbent should be a MBA in Marketing / Post-graduation diploma in Business Management

- Should have 3-5 years of experience in Digital Marketing.

Roles and Responsibilities in Detail

Social Media Handles And KPI Management

Managing Social Media Handles of the organization

Assist in the formulation of strategies to build a lasting digital connection with consumers

Plan and monitor the ongoing company presence on social media

Expand organizations footprint across all social media platforms including but not limited to Linkedin, facebook, Twitter, Instagram, Vumedi, YouTube, Pinterest, etc

Maintain Organization branding and Online Reputation management across platforms

Manage KPIs of Followers, Viewers, Engagement, etc. across all platforms

B2C

Content Marketing and Calendarization Plan on Social Media Platforms with the objective of:
(a) Organization Branding
(b) Disease Awareness
(c ) Therapy Awareness
(d) Brand Awareness

Build Trust Management with use of :
(a) Patient testimonials

Maintainance, Conceptualization and execution of Content Calendarization Plan

Working with Creative Team on Content Creation with various formats including but not limited to Images, GIFs, Videos, Animations, Motion Graphics, Reels, etc.

Conceptualization, Planning, Calendarization, Execution, Optimizing and Monitoring of Digital media platforms to:
(a) Acquire customers
(b) Awareness
(c ) Lead generation
(d) Traffic generation on inhouse platforms
(e ) Conversion campaigns

Work on Patient/Surgeon testimonials to build trust and confidence in organizational brands

Agency Management

Working with Social media agencies for ensuring management of KPIs of followers, viewers, engagement, etc.

Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Maintain partnerships with media agencies and vendors

Campaign Management

Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date

Managing PPC campaigns, monitoring reports, and ROI.

Writing SEO copy for the website.

Prepare operational newsletters and persuasive email marketing strategies.

Use and implementation of Marketing stack to run campaigns

Plan and run campaigns across Customer/ Patient Journey Cycle and provide relevant stimulus to move customers across stages towards purchase/ discussion of Brand/ Therapy with surgeons

Create an omni channel experience for buying, and awareness generation

Work together with Web Designers to maximize user experience.

Coordinate with Social Media Marketing Manager in regards to the online adverts.

Conserve partnerships with media companies.

Stay updated with digital marketing trends and attend networking events.

research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums

contribute to company and industry blogs and manage e-communications

assist with paid media, including liaising with digital advertising agencies

develop and integrate content marketing strategies

manage the contact database and assist with lead generation activities

Website Management

Website Management

Managing Content and updation on website

SEO and page ranking maintenance of Website

Innovative ways to expand and upgrade website content in order to maximize traffic on footfalls

Monitoring and Analytics

Create metrics, Data capture and date management, Analytics and Reporting and Dashboard on the progress

Working on Google Analytics, FB Analytics, Etc tools for campaign analytics

Plan and Track Campaigns with the help of tools like Keyword research, google console, Google Ads, etc

provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)

conduct keyword research and web statistics reporting

contribute to social media engagement and brand awareness campaigns

use web analytics software to monitor the performance of client websites and make recommendations for improvement

Automations

Managing SharePoint and Office 365 Initiates

Managing Power Automate and Power Apps to create process automations wherever required

Consistently working on tools to automate processes

Envangelization

Training team on usage of social media

Training and working with team to expand digital footprint and brand building

Usage of social media as employer and branding to acquire for the best possible talent

Conceptualizes and Ideates for Futuristic Initiates on Social Media/ Digital Platforms