Associate - Marketing

Associate: Marketing (Offline)
Function : OFFLINE MARKETING FOR INTERNATIONAL BRANDS

Roles and Responsibilities

1. Curate Innovative Influencer Programs On-Ground Activations: Develop and implement
influencer marketing strategies that align with brand goals and target audience. Plan and
execute creative on-ground activations that elevate the brand experience and reach new
audiences.
2. Manage Mango Nautica India s Social Media Handles: Lead the strategy and daily
management of Mango India s social media accounts (Instagram). Grow the platform by
increasing followers, engagement, and reach through effective content and campaigns.
3. Ideate, Plan, and Execute Marketing Campaigns: Develop and execute marketing campaigns
with celebrities that align with brand objectives, positioning, and key product launches.
4. Align and Execute Store Launches: Work closely with the retail and operations teams to plan
and execute successful store launches for all brands. Create buzz around new store launches
through digital and on-ground activation efforts.
5. Manage Agencies Streamline Payment Processes: Ensure timely processing of invoices and
manage the payment process for agencies. Monitor agency performance and provide feedback
to optimize future collaborations.
6. Build and Expand Customer Loyalty: Analyze customer footfall and engagement data to
improve marketing strategies.
7. Innovate On-Ground Activations to Spread Brand Awareness: Lead the ideation and execution
of on-ground activations designed to increase brand visibility and customer engagement.
8. Build a Robust Communication Plan to Increase Brand Visibility: Ensure that all messaging is
consistent across digital, social, and on-ground touchpoints. Work closely with the
creative/graphic person to amplify campaigns.

Qualifications Experience
MBA or Masters in communications / Retail / marketing / fashion from the top design college
Prior experience in marketing Roles will be an added advantage.
Demonstrate strong Communication / Presentation Skills and ability to work with peers and
counterparts / multi location setup / good team manager.
Proficient in Office Tools MS Excel, PowerPoint Skills.