Business Intelligence Manager

Overview

Athenahealth is seeking a highly skilled and experienced Business Intelligence Manager in Marketing Analytics to join the Marketing department. This position will be responsible for designing, developing, and maintaining Marketings business intelligence assets through the governance of marketing datasets and properly communicating with US-based stakeholders through the lifecycle journey of BI dashboards from ideation through enablement. This person will work closely with marketing analysts, data engineers, and technical data analysts to ensure data accuracy, data modeling, and overall marketing enablement when developing key performance indicators for decision making. This Manager will primarily focus on the development of our business intelligence assets while assisting in other analytical projects related to analytical team initiatives. This candidate will also work beyond just building access to those insights but also present business trends to relevant stakeholders as needed. By developing and fostering the overall governance and development of our business intelligence product suite, this Manager will confidently enable marketing leaders with decision making insights through data-driven and trend-based KPIs.

Responsibilities

• Manages the intake of reporting requests and questions, assesses the prioritization of work by business impact, and coordinates the development of the work with stakeholders to ensure service delivery.
• Manages the lifecycle of BI development projects from the initial assessment intake, building the wireframe of the dashboard proposal alongside marketing SMEs, architecting the data model, actual development of the BI asset, and deploying the dashboard into production with proper marketing enablement.
• Manages stakeholders on how dashboards should be utilized with in-depth knowledge of underlying data models, understanding the objective of each dashboard towards a business challenge, and maintain robust dashboard labeling to ensure data literacy and fluency amongst active users.
• Supports the intake of stakeholder questions from ServiceNow queue that relate to clarifications, questions, or enhancements against new/existing dashboards, along with ad-hoc data requests.
• Contribute to building technical sources of truth in MOPS Snowflake environment to enhance data insight towards stakeholder business metrics.
• Supports the overall BI workspace by debugging production issues, deprecating old and unused assets where needed, and ensuring BI assets are operating properly for end users.
• Support non-Power BI dashboards (ie. Salesforce Wave dashboards) that are critical to Sales and Marketing and knowing the business processes that ladder up to performance measurement.
• Partner alongside team members in BI development projects, ensure data accuracy prior to stakeholder sharing, and help coach team members on overall KPI development.
• Stay up to date with latest data visualization trends and provide recommendations on best development practices across the team

Minimum Qualifications

• Bachelor's degree in business, Computer Science, Data Science, Marketing Analytics, or a related field.
• 7+ years of experience in a data analytics and/or business intelligence developer role.
• Strong proficiency in SQL and experience with data warehousing solutions (e.g., Snowflake) and dataset development.
• 3-5 years of PowerBI data visualization experience including advanced experience in DAX formula development, Copilot functionality, Power Automate, etc.
• Proven experience working with large and complex datasets and working knowledge of data engineering concepts like ETL and data ingestion methodologies.
• Experience working and communicating with non-technical stakeholders (US stakeholders preferred) in overall requirements gathering, dashboard wireframing, and developing proper user experience.
• Working knowledge of digital marketing analytics KPIs including web analytics, email, data management, attribution modeling, SEO, and SEM. Also, associated experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong analytical and problem-solving skills with attention to detail with minimal supervision.
• Excellent communication skills and ability to work collaboratively in a team environment and flexibility to be available through 12PM US EST time.
• Experience collecting business and technical requirements for analyses.

Preferred Qualifications

• 7+ years of experience in a data analytics or digital marketing role.
• Master's degree in data science, business, economics, digital marketing, analytics, or a related field.
• 1+ year of working experience in a CRM system (ie. Salesforce)
• Strong experience presenting published dashboards amongst non-technical audiences with clear communication
• Familiarity with advanced statistical and programmatic modeling through applications like Python, R, SPSS.
• Strong foundation in constructing data models that appropriately align on the backend of a dashboard
• Curious, organized, methodical, and proactive mindset with strong communication skills.