Digital Marketing Executive

Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.

• Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team.

• Collection and interpretation of data from various marketing campaigns and analysis of that data.

• Identification of trends and communication of these trend insights to the respective groups.

• Planning, executing and measuring the conversion rates from digital marketing campaigns.

• Identifying crucial customer conversion points and drop off points that maximizes user funnels.

• Being up to date with emerging technologies and use of them to maximize output.

• Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators.

• Brainstorming new digital marketing platforms and ways to capture customer attention.

• Creating, proofreading and editing for various digital marketing content to ensure consistency in branding.

• Creating, proofreading and editing for various marketing sources to ensure consistency in branding.

Requirements

• Degree in marketing or a related field.

• Proven working experience of 1-2 years in digital marketing.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

• Experience in optimizing landing pages and user funnels.

• Experience with A/B and multivariate experiments.

• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).

• Experience in setting up and optimizing Google Adwords campaigns.

• Working knowledge of HTML, CSS, and JavaScript, Word Press development and constraints.

• Strong analytical skills and data-driven thinking.

• Up-to-date with the latest trends and best practices in online marketing and measurement.

• knowledge of Search Console, Tag Manager, Optimise, Facebook Pixel.

• The ability works under pressure and meets deadlines with goals.