Senior Brand Leader - Rare Disease

You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships preferably in super specialty segment for AZ India. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst leading practitioners in different segments of the category /related market. The position of Sr Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for you to focus on.

Key Duties and Accountabilities

Building Brands / Therapy

Achieve Market Share objective, bottom-line targets, top line & profitability.

Facilitate development and execution of Rare Disease portfolio promotional plan and programs and ensure their consistency with brand strategy and work towards future RD portfolio.

Study and interpret market conditions and forecast sales and market share.

Continually provide customer feedback and macro view of the market through designated meets to achieve company s Long, Medium- and Short-term marketing plans

Assists in designing, implementing, and evaluating HCP marketing activities for KOSELUGO and New Launches (Soliris) including personal promotion (Sales) and channel solutions (Digital, social media, Print)

Completion of product strategic and tactical Plans and Monitors the implementation.

Reviews market assumptions and plans.

Ensures market patient model are in line with global templates / standard Brand Plan template.

Validates sales and market share developments for products.

Monitors sales and product supply, ensures forecasts are adjusted as necessary.

Tracks implementation plan with senior sales management to ensure achievement of targets.

Relationship building with key external stakeholders, and builds AZ networking.

Works to identify the key stakeholders and KEE and decision makers in the therapeutic area

Work to identify patient advocacy groups and build a collaborative plan to improve patient outcomes

Maintain and improve systems and processes.

Tracks monthly performance vs budget and analyse reasons for gaps.

Completes and submits monthly summary of performance, including activities and A&P against the plan.

Streamlines reporting system and re-evaluate the necessity of reports as required.

Financial Planning and forecast.

Expertise in understanding / building patient models , short and long tern brand and portfolio forecast & Resource management

People Management - Effectively coach and mentor Brand activation manger.

Key Requirements