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AstraZeneca

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4.1

based on 838 Reviews

Video summary

122 AstraZeneca Jobs

Insights Manager

AstraZeneca India Pvt. Ltd

4.1

based on 838 Reviews

11-17 years

Bangalore / Bengaluru

1 vacancy

Insights Manager

AstraZeneca

posted 1mon ago

Job Role Insights

Flexible timing

Key skills for the job

Pharmacy Data Analysis Data Analytics Biochemistry Healthcare Clinical Data Management

+ 4 more

Job Description

This position is responsible for using customer-level data, sales data, profil ing data , and other information to perform analysis which helps the business in designing an effective customer engagement plan . Spearhead the s egmentation and t argeting process, driven by strategy definition for the Business . Leverage the analysis to generate insights and recommendations for optimizing sales efforts and effectively communicating those recommendations to key business stakeholders such as the marketing teams and sales leaders . This role will drive the SFE KPI and Business Performance Dashboard and support monthly Business Unit Performance Review Procedures and Quarterly RBM review Processes . This role would also require one to Lead and analyse market trends, changes in market dynamics, coordinate analysis reports and proactively identify business opportunities for current and future therapy areas , Build and drive reporting analysis including reports on the market, therapy areas , and brands performance, leveraging on IQVIA, industry reports & in-market sales reports , Act as the subject matter expert to improve the quality, reliability , and availability of the data, provide insightful and actionable analytics.

Valued Partner for b usiness

Collaborate and s upport in crafting Pre & Post strategy with Business Unit.

Identify SFE priorities by BU in consultation with the BU Head, Marketing manager and Sales Managers .

Highly Collaborative in nature with high interpersonal skill set for the best kind of stakeholder management.

Clarify and d rive strategy execution to RBMs, ABMs and TBMs

Demonstrate improvements through analytical insights and intervention in the planning/execution processes

Develop/refine the analytics roadmap to address performance and insights needs and meet business priorities.

Drive data management and data processing of customer profiling and targeting, and field force calls and promotional activitie s.

Deep dive analysis of reasons of performing and non-performing territories

Customer engagement journey tracking

Insight generation

Profiling, Segmentation and targeting

Conceptualize p rofiling approach to ide ntify key target segments for pre- and Post Launch Strategy

Analyse opportunities@ HCP/Territories through profiling and insights

Define sharp S&T based on outcome and insights of profiling for Sales force

Develop a robust tracking mechanism.

Provide insights into call planning and messaging to Doctors .

Monitor execution excellence and provide periodic feedback to cross function team with analytics and insights

Engage with teams to close gaps in sales execution process

Detailed understanding of doctors and alignment with the strategy

Clear understanding of Segmentation & targeting and models

Participation and understanding of sales force understanding

Insight driven Business sales planning and review procedures

Participate as a key contributor in the annual commercial planning process, specifically to leverage insights to optimize promotion

Set KPI & drive Field force to comply with the KPIs

Participate as a key contributor in the annual commercial planning process, specifically to leverage insights to optimize promotion

Set KPI & drive Field force to comply with the KPIs

Ensure availability of meaningful and accurate field force metrics ( e.g. SFE dashboards ) for management information

Design Review templates, ensure timely completion of the templates and actively participate in Review meeting at RBM & ABM level

Coordinate with the sales team & MIS/Database team so as to maintain data updating and reports submission from field force

Define the Key timelines for activities such as profiling, dashboard publication and other key analyses

Adhere to the timelines and highlight key challenges

Develop mechanism of a vailability of Customer/Account sales & Non sales on periodical manner

Existence of plans of each TBM

Filled review template

Education, Qualifications, Skills and Experience

Essential

MBA from a reputed institute ( of Age)

Expert in A dvanced Excel - Proficiency in using complex formulas (e.g., VLOOKUP, HLOOKUP, INDEX-MATCH, SUMIFS, COUNTIFS, etc.) , Ability to create and understand nested formulas , Expertise in data cleaning, transformation, and manipulation , Ability to sort, filter, and extract relevant information from large datasets , Pivot Tables and Pivot Reporting , Proficient in creating various types of charts and graphs for data visualization , Ability to approach complex data-related problems with a logical and analytical mindset , keen eye for detail, especially when working with large datasets.

D ata Visualization Tools : Proficiency in Power BI tool for creating meaningful visualizations to communicate insights effectively.

A dditional knowledge of tools like Tableau, Matplotlib, Seaborn, or ggplot would be useful.

MBA from a reputed institute ( of Age)

Expert in A dvanced Excel - Proficiency in using complex formulas (e.g., VLOOKUP, HLOOKUP, INDEX-MATCH, SUMIFS, COUNTIFS, etc.) , Ability to create and understand nested formulas , Expertise in data cleaning, transformation, and manipulation , Ability to sort, filter, and extract relevant information from large datasets , Pivot Tables and Pivot Reporting , Proficient in creating various types of charts and graphs for data visualization , Ability to approach complex data-related problems with a logical and analytical mindset , keen eye for detail, especially when working with large datasets.

D ata Visualization Tools : Proficiency in Power BI tool for creating meaningful visualizations to communicate insights effectively.

A dditional knowledge of tools like Tableau, Matplotlib, Seaborn, or ggplot would be useful.

Data Storytelling : The ability to communicate findings effectively through PowerPoint or other Visualization tools like Power BI

Market Research Experience : Prior experience in market research or related roles is crucial. This may include positions such as Market Research Analyst, Data Analyst, or similar roles. Experience in pharma or consultancy such as IQVIA would be highly valued.

Analytical Skills : The ability to analyze data and draw meaningful insights is fundamental. This includes proficiency in statistical analysis and data interpretation.

Strategic Thinking : A ble to think strategically and provide actionable recommendations based on data and market trends.

Communication Skills : Strong written and verbal communication skills for presenting findings, creating reports, and interacting with cross-functional teams.