Analyst - Web Analytics and Reporting

Job Title: Analyst - Web Analytics and Reporting Specialist

Career Level - C3

Introduction to role

The Web Analytics and Reporting Specialist will spearhead the creation of comprehensive website performance reports, offering actionable insights and recommendations. This role involves conducting deep dives into website behavior and driving strategic improvements through expert analysis. The ideal candidate will have a robust background in web analytics, particularly using Adobe Analytics, and possess strong skills in digital marketing analytics.

Lead Web Performance Reporting:

Develop and deliver detailed web performance reports, complete with insights and actionable recommendations to enhance website effectiveness.

Perform in-depth analyses of website traffic and user behavior to identify trends and opportunities for optimization.

Utilize Adobe Analytics to track, report, and analyze website data to inform strategic decision-making and optimize user experience.

Leverage digital marketing analytics to support broader marketing strategies and enhance user engagement across digital platforms.

Use Power BI for reporting and analysis of data. Knowing SQL, Power Query, DAX, and different visualizations based on the requirement is a plus.

Demonstrate exceptional skills in transforming complex data into clear, compelling narratives. Engage audiences by effectively visualizing data insights, making them accessible and actionable through impactful storytelling techniques.

Work closely with cross-functional teams to translate business needs into actionable digital insights and strategies.

Identify and recommend process improvements to increase the efficiency and effectiveness of web analytics practices.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace, and challenge perceptions. Thats why we work, on average, a minimum of three days per week from the office. But that doesnt mean were not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, our work has a direct impact on patients, transforming our ability to develop life-changing medicines. We empower the business to perform at its peak by combining cutting-edge science with leading digital technology platforms and data. Join us at a crucial stage of our journey in becoming a digital and data-led enterprise. Here you can innovate, take ownership, and explore new solutions in a dynamic environment filled with opportunities for growth.

Date Posted

Closing Date