Senior Executive Marketing Communication & Business Development

Aster Pharmacy (India) is looking for Senior Executive.Marketing Communication & Business Development.Aster Whitefield to join our dynamic team and embark on a rewarding career journey

Strategy Development:Develop integrated marketing communication plans aligned with business goals and target audience

Define messaging, positioning, and communication channels for campaigns

Content Creation:Create compelling and relevant content for various platforms and mediums, including websites, social media, emails, advertisements, and press releases

Develop marketing collateral such as brochures, whitepapers, infographics, and presentations

Campaign Execution:Execute marketing campaigns across multiple channels, ensuring consistency in messaging and branding

Coordinate with creative teams, designers, and copywriters for content creation

Digital and Social Media Management:Manage social media platforms, create engaging content, and monitor online conversations

Utilize digital marketing tools for email marketing, SEO, PPC, and content distribution

Public Relations and Media Relations:Build relationships with media outlets, pitch stories, and handle media inquiries

Develop press releases, manage press events, and oversee PR strategies

Performance Analysis:Monitor and analyze campaign performance metrics, track KPIs, and report on the effectiveness of communication strategies

Use data insights to optimize future campaigns

Qualifications:Bachelors degree in Marketing, Communications, Public Relations, or related field; relevant certifications or additional education can be advantageous

Proven experience in marketing communication, content creation, and campaign management

Strong writing, editing, and storytelling skills with an understanding of different communication styles for various channels

Proficiency in digital marketing tools, social media platforms, and analytics tools

Strategic thinking with the ability to align communication efforts with broader marketing objectives