Associate Manager

JOB DESCRIPTION:- B2B MARKETING.
What Is Ion Exchange?
Company Profile: Formed in 1964, as a subsidiary of the Permutit Company of UK, it became wholly Indian company in 1985 when Permutit divested its holding. The Vision Statement of Ion Exchange (India) Ltd is “To be leader in our business which is so vital to people’s lives and the environment”. as the vision states the company is into providing total environment solution-water treatment, liquid waste treatment & recycle, air pollution control, solid & hazardous waste management and generation of energy from waste. The company offers total water solutions for industry, homes and communities. It’s into planning, integrating and managing water on supply, quantity, quality, discharge and environmental fronts.

ABOUT ZEROB:-
ZeroB is a flagship brand of Ion Exchange (India) Limited- the pioneers in Total Water Treatment industry for the last 60 years in India. ZeroB takes utmost pride in safeguarding families, homes, businesses from the perils of impure water for more than 35 years. The brand has pioneered path-breaking innovations in the field of technology, product offering and marketing. Our products are designed keeping your needs at the forefront of everything we do. Today, ZeroB is a household name and one of the leading Water Treatment solutions brand for every home and the community at largethe planet’s most precious resources through total water and environment management solutions.

YOUR Key Responsibilities:-
1. Developing marketing strategies: Create and implement comprehensive marketing plans to achieve business objectives for commercial water business.
2. Market research and analysis: Conduct market research to identify trends, opportunities, and challenges.
3. Competitor analysis: Analyse competitors' marketing strategies and performance.
4. Lead generation: Develop and execute campaigns to generate high-quality leads through social media platforms & by using marketing tools like e-mails, WhatsApp, webinars etc.
5. Digital marketing & website management: Develop and execute digital marketing strategies for commercial water products & managing the website.
6. Content Creation: Creation of marketing materials like product user manuals, brochures, branding material, social media posts tailored to the targeted business segments.
7. Data analysis: Analyse data to identify areas for improvement and optimize marketing strategies.
8. Budget management: Manage marketing budgets to ensure effective allocation of resources.
9. Cross-functional collaboration: Collaborate with sales, product, and service teams to align marketing strategies.
10. Agency management: Manage external agencies and vendors to support marketing initiatives.