Assistant Manager - Campaign Management

Job Description

Job Description -

• Own and drive the repeat revenues and LTVs for existing patients. Plan, execute, and measure campaigns and conversion tests;
• Demonstrate success in the creation, execution, and optimization of marketing programs, delivering to demand campaign objectives;
• Liaise with Doctors through the entire campaign journey to ensure input, alignment, and understanding of the campaign approach and details;
• Excellent co-ordination with Doctors towards content creation/approval and campaign execution with growth oriented mindset.
• Orchestrate campaign design and execution across all channels to deliver monthly cross-sell marketing objectives;
• Responsible for planning, organizing and implementing retention / growth led campaigns to increase footfalls, market share through higher penetration and awareness as a Hospital of Desire
• Strives to achieve Retention goals and targets & evaluate the performance of the team.
• Provide guidance & support to the team in achieving the desired targets
• Define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed;
• Test and recommend different content themes, formats to generate desired campaign outcomes; Identify campaign trends and insights, and optimize spend and performance based on the insights;
• Identify growth opportunities by continuously working cross-functionally with the Product, Performance Marketing, Data, Content, and Design team.
• Oversee and optimize email/web push/sms campaign strategies to drive customer retention and sales, including lifecycle communication and personalized triggers.

Qualification

• Minimum work experience of 5 to 8 years in Campaign Management / Marketing, preference from Healthcare.
• Should have experience in Planning, Handling & executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, personalization, and analytics.
• Should have prior experience in managing all channels of CRM including Whatsapp, SMS, email, push/web notifications, direct mail, in-app and on-site.
• Must have experience of working on Engagement tool, Web Engage, Mo Engage, Clever tap, Netcore etc.
• Strong analytical and number crunching skills.
• Strong communication skills.

Experience

3-7 years