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1 Medanta the Medicity Assistant Manager Job

Assistant Manager - Campaign Management

3-7 years

₹ 5 - 10.5L/yr (AmbitionBox estimate)

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This is an estimate of the average salary range for this position. It has not been reviewed by the company, and the actual salary may differ.

Gurgaon / Gurugram

1 vacancy

Assistant Manager - Campaign Management

Medanta the Medicity

posted 3mon ago

Job Description

Job Description
Job Description -
  • Own and drive the repeat revenues and LTVs for existing patients. Plan, execute, and measure campaigns and conversion tests;
  • Demonstrate success in the creation, execution, and optimization of marketing programs, delivering to demand campaign objectives;
  • Liaise with Doctors through the entire campaign journey to ensure input, alignment, and understanding of the campaign approach and details;
  • Excellent co-ordination with Doctors towards content creation/approval and campaign execution with growth oriented mindset.
  • Orchestrate campaign design and execution across all channels to deliver monthly cross-sell marketing objectives;
  • Responsible for planning, organizing and implementing retention / growth led campaigns to increase footfalls, market share through higher penetration and awareness as a Hospital of Desire
  • Strives to achieve Retention goals and targets & evaluate the performance of the team.
  • Provide guidance & support to the team in achieving the desired targets
  • Define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed;
  • Test and recommend different content themes, formats to generate desired campaign outcomes; Identify campaign trends and insights, and optimize spend and performance based on the insights;
  • Identify growth opportunities by continuously working cross-functionally with the Product, Performance Marketing, Data, Content, and Design team.
  • Oversee and optimize email/web push/sms campaign strategies to drive customer retention and sales, including lifecycle communication and personalized triggers.


Qualification
  • Minimum work experience of 5 to 8 years in Campaign Management / Marketing, preference from Healthcare.
  • Should have experience in Planning, Handling & executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, personalization, and analytics.
  • Should have prior experience in managing all channels of CRM including Whatsapp, SMS, email, push/web notifications, direct mail, in-app and on-site.
  • Must have experience of working on Engagement tool, Web Engage, Mo Engage, Clever tap, Netcore etc.
  • Strong analytical and number crunching skills.
  • Strong communication skills.



Experience
3-7 years

Employment Type: Full Time, Permanent

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What Assistant Manager at Medanta the Medicity are saying

4.7
 Rating based on 22 Assistant Manager reviews

Likes

Prestigious company with Job security.

  • Salary - Excellent
  • +2 more
Dislikes

Inefficient managers along with psycho HODs.

  • Skill development - Poor
  • +1 more
Read 22 Assistant Manager reviews

Assistant Manager salary at Medanta the Medicity

reported by 140 employees with 2-16 years exp.
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₹4.1 L/yr - ₹12.2 L/yr
10% less than the average Assistant Manager Salary in India
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What Medanta the Medicity employees are saying about work life

based on 1.3k employees
51%
48%
64%
96%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

Medanta the Medicity Benefits

Job Training
Health Insurance
Soft Skill Training
Cafeteria
Free Transport
Education Assistance +6 more
View more benefits

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