Asst. Manager: Marketing & Alliances

1. Strategically conceptualizing, developing and implementing comprehensive marketing strategies, framework and campaigns to develop and position AIC-GGSIPU Brand and promote the Centre and its programs and services;
   
2. Creating and managing a marketing calendar to ensure consistent messaging and timely execution of marketing initiatives;
   
3. Managing AIC's online presence, including the website, social media, email marketing,
   
4. and digital advertising;
   
5. Developing compelling and informative content, including blog posts, newsletters, videos, and other marketing materials;
   
6. Coordinating and preparing / giving desired inputs for press releases, interviews, and media coverage to increase the center's visibility;
   
7. Promoting and market incubator-related events, including workshops, networking sessions, and demo days;
   
8. Assisting startups in the incubation program and in their marketing strategies;
   
9. Establishing partnerships with external organizations, industry associations, and other stakeholders to expand the incubator's reach;

Job Requirement

Educational Qualification
Bachelor’s degree in science, Engineering, Marketing, Business, Communications, or a related field with minimum 60% aggregate marks or equivalent CGPA.
Desirable Educational Qualification
- Master of Business Administration (MBA) with specialization in marketing/branding, with minimum 60% aggregate marks or equivalent CGPA.
- Certifications in marketing or related fields.
Experience
- Minimum 3 years’ experience in the marketing domain.

Desirable Experience

- 3 years’ full-time experience of working in a similar role in a reputed Innovation & start-up promoting organization.
The eligible candidate should have:
- Minimum 3 years of proven experience in marketing, ideally with a track record of marketing for startup support organizations, business incubators, or similar entities;
- Familiarity with marketing tools and platforms, such as social media management tools, email marketing software, and analytics tools;
- Strong understanding of digital marketing, content creation, and event promotion;
- Excellent communication and interpersonal skills, including the ability to collaborate with various stakeholders and build alliances;
- Creative thinking and the ability to adapt to the changing needs of AIC-GGSIPU.
- Ability to be a “Brand Ambassador” for the AIC-GGSIPU;