AssetYogi - Associate - Marketing (2-4 yrs)

Role Description :

We are seeking a highly analytical and creative Marketing Associate to join our dynamic team. The ideal candidate will manage performance-based campaigns across multiple channels to drive measurable growth and optimize ROI. You will be instrumental in crafting strategies, executing campaigns, and analyzing results to achieve business goals.

Responsibilities :

- Develop, manage, and optimize performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.

- Design data-driven strategies to achieve user acquisition, conversion, and retention goals.

- Continuously analyze and optimize campaign KPIs, including CTR, CAC, ROAS, and LTV.

- Conduct keyword research, create engaging ad copies, and perform A/B testing to optimize campaign performance and maximize ROI.

- Generate reports on campaign performance and provide data-driven insights.

- Provide stakeholders with insights and recommendations based on data analysis.

Requirements :

- Proven experience in brand development, marketing strategy, and social media management.

- Expertise in Google Ads, Facebook Ads, and LinkedIn Ads.

- Strong analytical skills for data analysis and campaign optimization.

- Excellent communication and organizational skills.

- Creative and strategic thinking for innovative campaigns.

- Stay updated on industry trends, best practices, and emerging technologies in digital marketing to improve campaign effectiveness continuously.

Education, Qualification, and Compensation :

- Experience: 2-4 years of proven performance marketing experience.

- Educational Qualification: Bachelor's degree in marketing, business, or a related field.

- Compensation: As per industry standards. Other than salary, Health and Accidental Insurance are covered.

About Company :

AssetYogi, a leading fintech startup in India, has established itself as the largest video-based financial platform in the country, with over 4 million followers on platforms such as YouTube and social media. With a reputation for providing comprehensive yet easily comprehensible financial insights, AssetYogi has become a well-recognized brand. Currently, we are focused on developing our web and tech platforms. We invite you to join us if you are interested in being part of a rapidly growing fintech startup that aims to revolutionize financial education and research.