Trade Marketing Manager (FMCG Background Only)

Key Responsibilities:

Train and manage the sampling and merchandising teams to effectively promote the brand, enhance product visibility, and boost sales through strategic activities.

Strategize for each chain and outlet using stock and sales reports, current stock levels, and liquidation strategies.

Gather market insights, foresights, and channel understanding to design and decide on trade schemes.

Work with sales teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks, and implement a framework for assessing effectiveness.

Monitor competitor actions on the ground and plan strategies to mitigate challenges.

Prepare market-wise in-depth analysis on consumption, buying patterns, and plan strategies to secure market share using the marketing mix.

Develop marketing collaterals and ensure brand consistency across all MT chains.

Drive campaigns in coordination with the sales team to achieve targeted scores.

Coordinate closely with supply chain management and production to ensure timely delivery of products to all chains.

Conceptualize annual marketing strategies in line with business objectives and brand guidelines.

Drive all types of visibility (ATL/TTL/BTL/Digital in MT chains) backed by Brand Track Index.

Identify ongoing event and promotional opportunities, including dealer events, joint promotions, and sponsorships.