Senior Product Specialist/ Product Specialist/Product Executive

Ensure that business objectives for the assigned brands are met through strategic planning and implementing medium-term and short-term marketing & promotional strategies. Lead a team responsible for managing key client relationships and ensuring the seamless delivery of advertising campaigns.

Role & responsibilities

1. Concept Development:

- Acquiring & comprehending the product brief from the client.

- Briefing the content to the medical, art & copy team for further development & collecting relevant insights about the product like medical, market, customer & competition.

- Required to conduct primary research with field work/concalls.

- Brainstorming with the entire team.

- Presenting the concept to the clients

2. Designing:

- Briefing the concept to art team.

- Discussing the required elements required for the development of the product like (design elements, VA/LBL/Reminder/Poster etc.)

- A brief discussion on the clients requirement regarding the product logo, fonts, colour combinations etc.

- Lay outing the entire content using PPT

- Assisting the designer with Images or vectors (if required).

- Referencing, annotating the content provided by the client and doing the necessary spell check & corrections to it.

- Sending the designs for approval to the client & briefing them about the work done & handle rebuttal.

- In case of changes then communicating them to the team and getting the final output ready.

- Sending the final artwork to the client / printer via links/CDs.

3. Vendor Management:

- Brief vendors for various inputs required as per SOW.

- Communicate the ideas to the client & get new inputs if required.

- Co-ordinate with the vendor for job finalisation.

4. Client handling:

- Effective handling of client queries.

- Regular feedback

- Managing deadlines

- Creative justification

5 Accounts:

- To provide timely details about the work done

- Details about the images/ logos used

6 Leadership and Organizational Skills:

- Oversee multiple projects, ensuring timely and high-quality outputs.

- Mentor and develop team members while maintaining direct involvement in critical projects.

- Ensure the brand's creative strategy is well-aligned with its objectives.

7 Critical Competencies:

- Customer Analysis

- Ownership

- Effective Communication

- Analysis

Preferred candidate profile

Essential - A degree in B.Sc. Chemistry, B.Pharma, B.Tech or B.Sc. Biotechnology.

Desirable - Postgraduate degree in Business Management from a reputed institute will be added advantage.

Essential - Experience in healthcare advertising agency

Perks and benefits