The Content Writer position offers an exciting opportunity to create educational and instructional content for our platform workers. The mission is to create pathways out of poverty for low-income communities by giving them AI-enabled opportunities to earn and learn. We built a smartphone-based app that connects our participants across India with lucrative gig-work opportunities creating and fine-tuning datasets for AI/ML models. We are seeking an experienced Content Writer with a passion for creating content that is clear, contextual, relevant and educational, making a real impact in our participants lives.
Our ideal candidate has extensive experience writing for audiences in rural India and understands the unique challenges of designing content for those with limited secondary education. You will work across various teams across to produce content for training videos, in-app instructions, educational materials, and outreach materials - ensuring contextual relevance, inclusivity, accessibility and clarity. This role requires up to 20% travel to remote areas to gain a deep understanding of the target audience.
If you are keen to get into the heart of our work and create a cohesive and relatable voice for our participants, then this is the right role for you!
Key Responsibilities
Develop clear, concise, and engaging content tailored to rural audiences with varying levels of education.
Work closely with the Research, Operations, Design and Tech teams to create instructional content for the app, including training videos, instructions, and on-boarding materials.
Work closely with the Program Lead - Learn to develop educational content across various domains, with a keen focus on digital skilling.
Ensuring all content is user-friendly and accommodates low-grade smartphone UI limitations.
Collaborate across multiple teams to ensure consistency in messaging and design across all content formats.
Travel to rural areas in India (up to 20%) to gather insights and adapt content accordingly.
Skills & Competencies
Proven experience (at least 2+ years) writing educational and UX content for rural audiences in India is required.
Previous experience working with non-profits or educational organizations is preferred
Previous experience in UX writing for Indian languages applications/platforms is a definite asset with understanding of content design tailored to audiences with limited schooling.
Experience in writing content optimized for smartphone usage.
Strong ability to communicate complex ideas simply and effectively.
Fluency in at least one Indian language is required; additional language skills are a plus.
Ability to work independently and across different teams.
Familiarity working directly with rural communities, their context, language use and mindsets.
A self-motivated individual who takes full ownership of tasks, and doesnt require hand-holding. This role will come with a lot of responsibility and autonomy and were keen on self-starters who are eager to learn and contribute.