Artfills - Head - Digital Acquisitions & Growth (4-12 yrs)

About Us: We are a fast-growing Art-tech focused startup, founded by an ISB alum & leading Kathak Artist. We are building the highest quality way of learning Indian Arts, already achieved PMF & healthy unit economics & have a proven business model. Looking for rockstars to scale acquisition effort and lead growth.

Job description: Digital Acquisitions & Growth

- A strong equity-based compensation package with a decent cash component (CTC: - 12-22L) to cover essential living expenses, ensuring you can focus on building and growing the startup.

- Looking for a consumer obsessed & passionate sales professional who can manage to scale acquisitions in a capital efficient manner

- At a point where he/she wants to try out something new or entrepreneurial and can invest time into it

- Startup experience or a proven track record of innovative growth strategies will be a significant advantage

- Current co-founders are experienced business & Art experts, with top tier education & professional track record. With healthy traction, reputed seed investors and clear growth roadmap, the company is poised for high growth and moving toward a series A investment in the short run.

- Performance Marketing Expertise: Develop and execute high-impact campaigns, including ads and sales communication, to drive customer acquisition and revenue growth.

- Sales Operations Optimization: Streamline processes to optimize acquisition funnel, improve conversion rates, and scale acquisition efforts.

- New Digital Channels: Explore and leverage SEO, affiliate marketing, and emerging platforms to tap into diverse audiences and expand reach.

- Multi-Geography Management: Strategically lead acquisition efforts across regions and segments, tailoring approaches to local markets and customer needs.

- Unit Economics & Growth: Optimize acquisition costs and profitability while driving sustainable, data-driven growth strategies.

Successful Applicant should have:

- Experience in managing Digital acquisition, sales process & funnel

- Experience in managing performance marketing budgets and sales led campaigns

- Experience in early-stage startups or launching products

- Any experience in learning Artforms is a bonus but not necessary

Why Arts and Art market?

It's a large market with no clear winners, so massive opportunity to solve a big problem and win. Indian Arts are the biggest market outside regular academics yet completely unorganized. It grows only bigger as under the New Education policy, performing Arts are becoming curricular subjects ( yes, curricular & not co-curricular). Additionally, even the top 10% of India don't have access to good quality. Given the size of opportunity, technology adoption & government policy focus, this is probably the best time to build & create a massive impact. We have a proven solution, honed over 2 years & with 100000 + users, clear insights and ambition to make a huge impact.