SEO Executive

Key Responsibilities

On-Page Optimization:

○ Conduct keyword research and analysis to identify opportunities for optimization.

○ Optimize meta tags, headers, and on-page elements for targeted keywords.

○ Create and optimize landing pages to improve rankings and user experience.

○ Audit and enhance website structure, ensuring SEO best practices are followed.

Off-Page Optimization:

○ Execute link-building strategies, including outreach for backlinks and collaborations.

○ Monitor and improve domain authority and page authority through ethical practices.

○ Identify and build relationships with influencers and industry-relevant websites.

Technical SEO:

○ Conduct technical audits to identify and resolve crawl errors, broken links, and other issues.

○ Ensure website speed, mobile responsiveness, and structured data are optimized.

○ Collaborate with the development team to implement SEO recommendations.

Content Optimization:

○ Collaborate with content writers to develop SEO-friendly content strategies.

○ Ensure all content aligns with SEO guidelines and is optimized for search engines.

○ Monitor content performance and suggest improvements based on analytics.

Analytics and Reporting:

○ Use tools like Google Analytics, Google Search Console, and other SEO platforms to monitor website performance.

○ Track, analyze, and report on KPIs such as traffic, rankings, and conversions.

○ Provide actionable insights based on data analysis to enhance SEO strategies.

Competitor Analysis:

○ Conduct competitive research to identify gaps and opportunities in the market.

○ Monitor competitor SEO strategies and adapt tactics accordingly.

Key Skills and Qualifications

Educational Background:

○ Bachelors degree in Marketing, Computer Science, or a related field.

Technical Proficiency:

○ Hands-on experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and Google Suite (Analytics, Search Console).

○ Basic understanding of HTML, CSS, and CMS platforms like WordPress.

Knowledge and Skills:

○ Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

○ Basic knowledge of local SEO and optimization for mobile search.

○ Familiarity with paid marketing campaigns (optional but advantageous).

Soft Skills:

○ Excellent analytical and problem-solving skills.

○ Strong communication and collaboration skills.

○ Attention to detail and ability to manage multiple tasks simultaneously.

Why Join Us?

• Opportunity to work with a diverse team of digital marketing professionals.
• Exposure to cutting-edge SEO strategies and tools.
• A collaborative environment that encourages learning and innovation.
• Competitive salary and growth opportunities within the organization.