Area Sales Officer (Vijayawada,Hubli,Jaipur,Mumbai,Patna,Hyderabad)

Job Purpose/Summary

The Area Sales Officer (ASO) is responsible for driving sales and expanding the territory by managing and growing sales in assigned regions

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Education & Qualifications

• Degree: Graduation
• Major: Any Specialization
• Branch: Sales & Marketing Management

Key Responsibilities

• Sales Achievement: Drive and achieve primary and secondary sales as per the assigned Annual Business Plan (ABP) in the designated territory.
• Distributor Management: Appoint new distributors and manage existing distributor relationships.
• Product Placement: Increase product placement and visibility in stores to boost primary and secondary sales.
• BTL Activation: Ensure Below-the-Line (BTL) activations in the targeted number of stores.
• Customer Retention: Build and maintain strong customer relationships to ensure customer retention.
• Billing Cycle Adherence: Ensure adherence to monthly billing cycles and the number of outlets.
• Sales Scheme Execution: Ensure smooth execution of secondary sales schemes in the market.
• Market Penetration: Enhance market penetration by managing secondary sales and implementing strategies to reach more outlets.
• Sales Automation: Manage and maintain secondary sales data and uploads in SFDC (Salesforce Data Cloud).

Principal Accountabilities

• Stock Management: Oversee distributor/retailer stock management.
• Sales Reporting: Report progress and challenges to senior executives regularly.
• Relationship Management: Build and maintain strong relationships with both internal and external stakeholders.
• Sales Achievement: Meet sales targets as per the business plan (MBO).
• Payment & Collection: Responsible for payment collections and timely submission of secondary sales reports.
• Competitor Analysis: Conduct regular competitor analysis and provide feedback.

Knowledge/Experience

• 2-6 years of experience in sales, with a minimum of 2 years in channel sales and distributor/dealer management.
• Experience in the home furnishing industry, FMCG, or fashion garments is preferred.

Skills

• Customer Relationship Management
• Communication
• Networking
• Persuasion Skills

Key Competencies

• Relationship Management: Ability to manage and nurture long-term relationships with customers, distributors, and internal teams.
• Sales Orientation: Strong focus on driving sales, achieving targets, and managing performance.
• Communication Skills: Excellent verbal and written communication skills to engage with customers and internal teams.