SEO Analyst

About the Role

We are looking for ambitious professionals with excellent communication skills and real-time exposure to digital marketing/SEO projects.

You will be responsible for managing SEO activities to increase rankings on major search networks including Google. You will perform in-depth content/tech analysis and keyword research to optimize existing web pages. SEO analysts recommend organic search strategies in line with client objectives.

Role & responsibilities

• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Optimize copy and landing pages for search engine marketing
• Research and analyse competitor advertising links
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking and other factors to improve SERP positions for target keywords.
• Measure the success of SEO strategies
• Strong awareness on Google algorithm updates
• Technical analysis and audit of the website

Preferred candidate profile

• Min 2 years of SEO/SEM experience
• In- depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, Google Ads, SEM Rush)
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Working knowledge of HTML, CSS, and JavaScript development and constraints