I Saras - Head/Co-founder - Sales & Marketing (0-5 yrs)

About us: I, Saras is an EdTech startup where we build AI mentor/teacher for students.

Role Overview:

We need a Sales & Marketing Specialist to drive user acquisition and engagement.

Key Responsibilities:

SALES:

- User acquisition and engagement. Developing and advancing sales pipeline.

- Develop trial and promotional pricing for all products.

- Manage the digital sales forecast and budgeting process.

- Train team members on all sales and service aspects including pipeline management, people management, and sales and customer service skills.

MARKETING:

- Experimentation: Analyze consumer behavior and determine customer personas. Run growth experiments, A/B tests, and optimize campaigns across channels (social media, email, influencer collaborations, etc.).

- Partnership Development: Build relationships with influencers, institutions, and student communities.

- Content Marketing: Create content to communicate value to and engage students.

- Analytics & Reporting: Track MAUs, conversion rates, and other key metrics, adjusting strategies based on insights.

Qualifications:

- Education: MBA from a top-tier institution (IIM preferred).

- Experience: 0-2 years in growth marketing or user acquisition, preferably in a startup or tech environment.

- Skills: Strong analytical mindset with a data-driven approach, creativity in user acquisition strategies, excellent written and verbal communication.

- Interest in EdTech

Selection criteria:

- Selection: You'll be responsible for delivering 1 Monthly Active User (MAU) within a week.

- Probation: Scaling to 1,000 MAUs in your first month.

Compensation:

- CTC of - 12-24 LPA

- Equity worth upto - 2 Crores.

Why Join Us?

- Impact: Help scale a product that could impact crores of students.

- Fast Career Growth.

- Innovative Environment: Work with cutting-edge AI applications in education, in collaboration with top talent and institutions.

- Recognition: Our startup has received funding from the government. And selected for incubation at IIM Lucknow.