Market Research Specialist (15-20 yrs)

About The Company :

Ara's client is the world's leading managed services provider of AI-led quality engineering solutions. It helps brands transition through the digital assurance journey and make the move from conventional functional testing to adopt innovations such as automation, AI, blockchain, and XR. It has offices in the United States, United Kingdom, Germany, Israel, Romania, India, Mexico, Portugal, Switzerland, and Argentina. It employs more than 7,000 engineers who serve over 400 customers worldwide.

The Role : Market Research Specialist

Key Responsibilities :

- Provide insights on global markets, economic drivers, market trends, competition analysis, and market strategy.

- Build strong relationships with the Executive Leadership Team and become a trusted advisor.

- Deliver insights on geographic-specific sector performance, technology-specific studies, and market sizing.

- Identify addressable markets and geographic/technology-specific targets.

- Support growth targets with proactive research and insights.

- Assist in identifying goal sheet targets and customer profiling.

- Provide prospecting insights and create competition battle cards.

- Share insights on market trends, customers' key interests, and value propositions.

- Aid in prospecting efforts.

- Conduct fundamental research on M&A targets and build business cases.

- Identify synergies between entities for corporate development strategies.

- Assist with sales operations analytics and analyst/advisory operations.

- Support corporate change management exercises.

- Conduct qualitative and quantitative research using primary and secondary data collection methods.

- Perform market sizing, segmentation, competitive analysis, and strategic frameworks like SWOT, TOWS, and PEST.

- Create clear, concise, and impactful presentations to communicate findings and conclusions effectively.

- Utilize advanced tools like Microsoft Excel, PowerPoint, Power BI, Tableau, and SharePoint for analysis and visualization.

- Ensure accuracy and thorough documentation of research data.

- Identify factors affecting the business and recommend actionable solutions.

- Display analytical thinking and produce data-driven decisions for complex problems.

- Seek and act on feedback to enhance performance and processes.

- Maintain high energy and prioritize tasks to meet demanding deadlines.

Skills Required :

- Strong understanding of the Information Technology (IT) business and IT services market.

- Experience in software testing/quality assurance (preferred).

- Proficiency in qualitative and quantitative research methods.

- Expertise in primary and secondary data collection techniques.

- Competence in market sizing, segmentation, and competitive analysis.

- Ability to conduct strategic analyses like SWOT, TOWS, and PEST.

- Advanced proficiency in Microsoft Excel for data manipulation and analysis.

- Familiarity with data visualization tools like Power BI and Tableau.

- Strong attention to detail for ensuring data accuracy and documentation.

- Ability to evaluate and solve complex problems.

- Link research findings to actionable business strategies.

- Identify factors that can positively or negatively impact the business.

- Experience in consulting executive and senior leadership teams.

- Skilled in producing clear, concise, and impactful presentations.

- Knowledge of business development, win theme identification, and articulating key value propositions.

- Expertise in identifying and targeting prospects for market expansion.

- Experience in organizational change management processes.

- Advanced skills in Microsoft Word, Excel, PowerPoint, and SharePoint.

Qualifications & Experience :

- Experience -15 years

- Any Graduate