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Sr. Digital Marketing Manager
Aqua Tech Systems
posted 3mon ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Job_Description":"
- Design and oversee all aspects of digital marketing including our marketing database, email, and display advertising campaigns
- Manage our web properties and assist in developing campaign strategies to grow organic ranks.
- Work with the design team for content & on page optimization.
- Generating new ideas to enhance overall brand awareness and customer experiences.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Drive traffic to company pages
- Evaluate important metrics that affect our website traffic, service quotas, Identify the latest trends and technologies affecting our industry.
- Participate in forming effective paid strategies.
- Oversee accounts on search platforms (e.g. Google AdWords)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce risk of click fraud.
- Keep abreast of PPC and SEM trends.
Requirements- Up-to-date on the latest trends and technologies in digital marketing.
- Proficiency in Google Ads
- Experience in optimizing landing pages and user funnels
- Creative with a strategic mindset
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- In-depth knowledge of various social media platforms, best practices, and website analytics.Proven experience as a PPC Manager or Digital Marketing Specialist.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Instagram, LinkedIn) is preferred.
- Working knowledge of analytics tools (Google Analytics, WebTrends etc.)
- Understanding of HTML and XML is a plus.
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills.
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
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- Up-to-date on the latest trends and technologies in digital marketing.
Employment Type: Full Time, Permanent
Functional Areas: Other
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Strict timing
Monday to Friday
No travel
Day Shift
Aqua Tech Systems Benefits
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