APT IT Solutions - Executive - Digital Marketing (0-1 yrs)

Roles & Responsibility:

- Create digital marketing campaigns

- Ensure consistency in the brand messaging.

- Work with the team to coordinate marketing campaigns.

- Prepare emails and newsletters to send to current customers.

- Launch promotional offers and events to attract new customers.

- Optimize the business website to increase online traffic.

- Follow best practices for social media marketing on different platforms.

- Conduct regular audits for social media and website marketing performance.

- Maintain and monitor online listings across various e-commerce platforms.

- Track marketing metrics and analyze digital data to measure marketing success.

Digital marketing experience requirements

- Excellent writing skills and verbal communication abilities

- Attention to detail and ability to multitask and manage multiple projects

- Strong analytical thinking and problem-solving abilities

- Capable of identifying, attracting and engaging target audiences

- Up-to-date knowledge of digital marketing trends and developments

- Creative in devising informative, engaging and motivational digital campaigns

- Proven marketing experience on different digital platforms

- Experience with leading and managing social media marketing campaigns

- Knowledge of email, newsletters, push notification and display advertising campaigns

- Ability to use SEO, SEM and marketing databases for promotional purposes

- Proficiency in using website analytics tools, ad serving tools and marketing software

- Basic programming experience in HTML, CSS, and JavaScript