Appstean - Executive - Digital Marketing (2-4 yrs)

Responsibilities :

What will you do?

- Develop, manage and execute communication/content strategies via social communities

- Responsible to work closely with the communication manager for planning ongoing social media, email, and other online media activity

- Responsible for Social Media Marketing, Blog marketing, ADWORDS, PPC, Google Analytics, and Online Media Planning

- Provide SEO analysis and recommendations in coordination with elements and structure of company

- Responsible for coordinating and implementing SEO & SMO strategies for organization

- Identification of optimal mix of online marketing activities including SEO, SCM, PPC, email campaigns, social media campaigns

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Responsible to keep the company at the forefront of developments in digital marketing

- Develop and evaluate web analytics reports in order to develop the digital marketing strategies

- Up-to-date with the latest trends and best practices in online marketing and measurement

Technical and Professional Requirements:

- Any Graduate/Post Graduate

Preferred Skills:

What we need?

Skills Requirement:

- Any graduate and post graduate in marketing or related field with an excellent verbal and written communication skills

- Hands-on experience in SEO/SEM, marketing database, email, social media and display advertising campaigns

- Experience in setting up and optimizing Google Adwords campaigns, FB ads, LinkedIn ads etc.

- Candidate should be able to align the work with the overall business goals by working with teams, and optimizing the user experiences

- Profession for AI Competencies

- Passion for SEO and over all internet marketing

- Outstanding ability to think creatively, strategically & problem solving skills

- Ability to foster strong client relationships at various levels

- Ability to clearly and effectively articulate thoughts and points

- Highly organized and detail-oriented

- Entrepreneurial spirit and drive with the ability to work in a fast paced and dynamic organization and strong bias for action/getting things done, both individually and with teams.

- Ability to think strategically to impact business outcomes and create strategic roadmaps

- Ability to utilize best-in-class email marketing and web-based demand generation trends in plans and activities

- Good understanding of target audience, competitor analysis, Google Analytics & Search Console, social listening-based content generation ideas