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Skill required: Marketing Operations - Customer Insight & Marketing Analytics



Designation: Marketing Engagement Specialist



Qualifications:Any Graduation



Years of Experience:7 to 11 years



What would you do?
As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.



What are we looking for?

7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients

Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc.

Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc.

Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques.

Working knowledge of Adobe/Google Analytics/GTM

Strong problem-solving skills and attention to detail.

Good communication skills with ability to manage client-facing responsibilities

Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision

Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams

Certification in Adobe/Google Analytics or data visualization tools

Understanding of technologies & principles required for implementation of AB Test


Roles and Responsibilities:

Analyze marketing data from various sources to identify key insights and trends.

Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media

Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes

Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc.

Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients.

Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations

Develop deep functional & industry expertise


Qualifications

Any Graduation