Ownership of the brand and chart out the vision goals, strategies, and tasks to achieve the same.
Monitor market trends, competitive activity, research consumers to identify challenges and opportunities for the category Handle marketing spends (including brief to execution), define KPIs for each marketing activity, track ROI and continuous course correction to maximize reach at improved efficiency.
Responsible for all creative & consumer communication and development right from packaging, brand campaigns, digital, retail and so on. The creative excellence hub for the entire brand rests here, end to end.
Job Requirement
Strong believer and ambassador of technology to build necessary processes, review numbers in ensuring tracking and bringing in sales.
Handle external agencies like creative agency digital agency and OOH etc