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8 Anaplan Jobs
Sr. Marketing Analyst
Anaplan
posted 6d ago
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Job Description
We are seeking a highly analytical and detail-oriented Marketing Analyst with expertise in Anaplan modeling to support our marketing organization. This role will focus on building, maintaining, and optimizing Anaplan models to support marketing performance tracking, demand generation insights, ABM strategies, and funnel progression analysis. The ideal candidate will have experience working in B2B marketing analytics, strong data management skills, and a deep understanding of how Anaplan can drive data-driven decision-making.
Key Responsibilities:
- Develop and maintain Anaplan models to support marketing planning, pipeline forecasting, and campaign performance analysis.
- Build Anaplan-based dashboards and reports for real-time visibility into key marketing metrics, including demand generation and ABM engagement.
- Work cross-functionally with Marketing teams to track funnel progression , optimize lead flow, and enhance pipeline visibility.
- Improve and enhance existing Anaplan models to support marketings evolving needs, ensuring scalability and accuracy.
- Conduct scenario planning and what-if analysis in Anaplan to support marketing decision-making.
- Automate data flows between Anaplan and other marketing and sales systems (e.g., Salesforce, Marketo, Tableau, or other BI tools).
- Develop documentation and best practices for Anaplan use within the marketing organization.
- Partner with stakeholders to translate business requirements into Anaplan model enhancements.
Qualifications Skills:
- 2-4 years of experience in B2B marketing analytics , marketing operations, or related field.
- Hands-on experience with Anaplan modeling (Anaplan certification is a plus).
- Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
- Experience working with marketing performance metrics, demand generation, ABM, and funnel tracking .
- Proficiency in SQL, Excel, and BI tools (e.g., Tableau, Power BI) is a plus.
- Familiarity with Salesforce, Marketo, and other martech tools .
- Strong attention to detail and ability to work in a fast-paced environment.
- Excellent communication skills, with the ability to present findings to both technical and non-technical audiences.
Employment Type: Full Time, Permanent
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