Trade Marketing Executive

• Execution and Monitoring of BTL Promotional campaigns as per the calendar.
• Build insights from market to develop initiatives
• Special drive for focus products every month.
• Plan, Execute, and evaluate trade promotional campaigns and initiatives to stimulate demand, increase product trials, and drive sales.
• Manage the Trade Marketing budget effectively, ensuring optimal allocation of resources to achieve desired outcomes.
• Pre and Post analysis of all brand-building activities
• Drive execution for NPD
• Coordinating with the Brand Team and regional Sales Team for execution of Activation.
• Suggesting retail scheme and promotion as per the requirement of the market after analysis with the Zonal Head.
• Ensure the POP materials are utilized in the market
• Track competition brands regularly and submit market reports every month.
• Should lead in the festive period marketing planning well in advance and submit the plan in HO
• Track the PC, ECO, TLS and secondary value for the sales efficiency
• Follow ups for claims submission of the schemes and credit notes has been released on time
• Meet the vendor at their place to check the facilities and infrastructure they have.

On ground executions include dealer board, Wall painting, and POP Role & responsibilities

Preferred candidate profile

Perks and benefits