Digital Marketing Specialist

Key Responsibilities

• Digital Strategy: Develop and execute comprehensive digital marketing strategies across platforms (social media, website, email marketing, paid ads) to increase brand awareness and enrolment.
• Content Creation: Craft high-quality, engaging, and polished content that reflects the schools values of elegance, professionalism, and refinement. This includes blog posts, social media updates, videos, and newsletters.
• Social Media Management: Manage and grow the school’s presence across various social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) with content that mirrors the finishing school ethos of sophistication and class.
• SEO & SEM: Implement search engine optimization (SEO) and search engine marketing (SEM) strategies to boost online visibility and attract qualified traffic to the school’s digital platforms.
• Paid Advertising Campaigns: Design and manage pay-per-click (PPC) campaigns, Google Ads, and social media advertisements to drive targeted traffic and generate leads.
• Data Analysis: Analyse web traffic metrics, social media engagement, and conversion rates to assess the effectiveness of campaigns. Provide reports with actionable insights to continuously improve the digital marketing efforts.
• Email Marketing: Develop email marketing campaigns that are aligned with Amity’s brand, promoting upcoming programs, events, and student success stories.
• Brand Building: Ensure consistent application of the school’s brand voice, visuals, and messaging across all digital channels, maintaining a tone of sophistication and elegance.
• Market Research: Stay up to date with digital marketing trends and best practices, as well as competitors and target audiences, to keep the institution at the forefront of industry innovation.
• Collaborations & Partnerships: Build partnerships with influencers, industry leaders, and other prestigious organizations to enhance the school’s online reach.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Digital Communications, or a related field. Certifications in digital marketing are a plus.
• Minimum of 3-5 years of experience in digital marketing, preferably in education or luxury/premium brands.
• Strong expertise in SEO, SEM, PPC, social media management, and email marketing.
• Exceptional written and verbal communication skills, with the ability to create polished, refined, and high-quality content.
• Proficiency in Google Analytics, social media platforms, content management systems (CMS), and marketing automation tools.
• Experience in managing budgets for digital marketing campaigns and optimizing ROI.
• Strong analytical skills to interpret data, identify trends, and make data-driven decisions.