Content Writer

Role & responsibilities

1. E-commerce Listings:

• Create clear, engaging product descriptions and listings content for e-commerce platforms.
• Develop detailed and compelling product USPs to enhance conversions.
• Collaborate with the product team to ensure accurate and updated listings.

2. PR Drafts:

• Craft professional press releases that highlight brand milestones, new launches, and achievements.
• Write PR content tailored for media outreach to ensure brand visibility and

relevance.

3. Blogs & Articles:

• Research and write informative and engaging blogs to improve organic traffic via

SEO Optimization.

• Incorporate brand storytelling and industry trends into long-form content.

4. Research:

• Stay updated with industry trends, audience preferences, and competitors to

create fresh and relevant content.

5. Social Media Copies:

• Develop quirky, relatable, and on-brand captions for Instagram, Facebook, Twitter, and LinkedIn.
• Conceptualize creative content for social media including new product launches and other occasions.
• Adapt content tone for different platforms while maintaining a consistent brand voice.

6. Ad Copies for Performance Marketing:

• Write attention-grabbing and conversion-focused ad copies for Facebook, Google, and other performance marketing platforms.
• Optimize headlines and CTAs to drive clicks and sales.

7. Creative & Storytelling:

• Infuse creativity and storytelling into all content formats to connect with the audience.
• Develop brand narratives that resonate with the target audience across campaigns and platforms.
• Brainstorm and execute unique ideas for videos, reels, and graphics in collaboration with the creative team.

Preferred Skills and Qualifications

1. Proficient in using AI tools like ChatGPT for content creation.

2. A degree in Communications, Journalism, or a related field.

3. Strong command of English with excellent writing and editing skills.

4. Minimum 1 year of content writing experience; bonus points for D2C or consumer

electronics experience.

5. A growth mindset, eagerness to learn, and ability to take feedback constructively.