Content Manager

The Social Media and Content Manager will oversee the company's interactions with the public by implementing content strategies across various social media platforms. This role involves developing and executing digital campaigns, creating engaging content, and analyzing performance metrics to drive brand awareness and customer engagement.

Key Responsibilities:

• Content Strategy Development:
• Develop and implement comprehensive social media strategies aligned with the company's marketing objectives. resources.workable.com
• Collaborate with the marketing team to plan and execute content calendars.
• Content Creation and Management:
• Create, curate, and manage engaging content across all social media platforms, including text, images, videos, and infographics.
• Ensure all content aligns with brand guidelines and maintains a consistent voice. indeed.com
• Community Engagement:
• Monitor and respond to audience comments and messages promptly.
• Foster a sense of community and encourage audience interaction. youngvic.org
• Analytics and Reporting:
• Analyze key performance indicators (KPIs) to assess the effectiveness of social media campaigns.
• Provide regular reports with insights and recommendations for improvement. indeed.com
• Trend Monitoring:
• Stay updated with the latest social media trends, tools, and best practices.
• Implement strategies to leverage new features and platforms to enhance engagement. resources.workable.com

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Proficiency in using social media platforms and analytics tools.
• Strong understanding of SEO and content marketing principles.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.

Preferred Skills:

• Experience with graphic design and video editing software will be a plus point.
• Familiarity with web design and content management systems.
• Ability to work collaboratively in a team environment.