Email Developer - Gurugram

Position Overview:

We are seeking a skilled Email Developer to focus on designing, developing, and rigorously testing email templates to ensure consistent rendering across platforms and devices. This role is ideal for someone with technical expertise in email coding standards, responsive design, and quality assurance processes.

Key Responsibilities:

1. Email Design and Development:

• Develop visually appealing and responsive email templates using HTML, CSS, and best practices.
• Optimize designs for accessibility and readability across various devices and email clients.
• Incorporate interactive elements and advanced features like AMP for Email to enhance engagement.
• Incorporate interactive elements and advanced features like AMP for Email to enhance engagement.
• Implement ASCII and character encoding standards to ensure consistent rendering across all email clients.

2. Testing and Quality Assurance:

• Perform comprehensive QA testing to ensure pixel-perfect rendering on major email clients (Gmail, Outlook, Apple Mail, etc.) and devices.
• Use tools such as Litmus, Email on Acid, or similar platforms to validate email compatibility and rendering.
• Conduct functional testing of email links, images, and dynamic elements to ensure they perform as intended.

3. Email Coding Standards Compliance:

• Adhere to industry standards for email development, including inline CSS, proper image optimization, and fallbacks for non-supportive email clients.
• Ensure compliance with accessibility guidelines (e.g., ADA, WCAG) to make emails inclusive for all users.
• Maintain lightweight code to optimize email loading speeds.

4. Template Optimization:

• Develop reusable components and frameworks to streamline future email production.
• Customize templates for dynamic content compatibility using merge tags or other ESP-specific coding.
• Troubleshoot and resolve coding issues related to email rendering or client-specific quirks.

5. Documentation and Collaboration:

• Create and maintain documentation for email development workflows, templates, and troubleshooting guidelines.
• Collaborate closely with designers and marketing teams to translate design concepts into functional email templates.

Qualifications:

• Proven experience in email template development.
• Advanced knowledge of HTML, CSS, and responsive design principles for emails.
• Familiarity with email client rendering quirks and solutions.
• Proficient in using email testing tools like Litmus or Email on Acid.
• Basic understanding of accessibility standards for email design.

Preferred Skills:

• Experience with interactive email features, such as AMP for Email.
• Familiarity with version control systems like Git for template management.
• Knowledge of media queries and inline CSS for responsive email design.
• Attention to detail and ability to troubleshoot rendering issues effectively.