Assistant Manager - Digital Marketing

Department: Marketing
Work Mode: On-site
Location: Gurugram, India

Position Summary:
IndiGo is seeking a dynamic and results-driven Performance to join our marketing team. The ideal candidate will be responsible for driving our digital marketing campaigns, media planning, and buying strategies to achieve our business goals. You will work closely with cross-functional teams to optimize performance marketing efforts and ensure seamless execution across all channels.

Key Responsibilities:

Performance Marketing: Plan, execute, and optimize performance marketing campaigns across various digital channels including search, social, display, and affiliate networks.
Media Planning & Buying: Develop and implement comprehensive media plans to achieve campaign objectives. Manage the end-to-end media buying process to ensure efficient use of budget and maximum ROI.
Campaign Management: Oversee the day-to-day execution of marketing campaigns, ensuring timely delivery, and alignment with overall marketing strategies.
Analytics & Reporting: Monitor and analyze campaign performance metrics. Prepare regular reports and provide actionable insights to improve campaign effectiveness.
Budget Management: Manage the performance marketing budget, ensuring optimal allocation and utilization of resources.
Collaboration: Work closely with the creative, analytics, and product teams to develop compelling marketing materials and ensure seamless tracking and reporting.
Vendor Management: Coordinate with external agencies and vendors to execute campaigns, negotiate rates, and ensure high-quality deliverables.
Market Research: Stay updated with the latest trends and best practices in digital marketing and incorporate new techniques to enhance campaign performance.
Project Management: Managing end to end project from conceptualizing, execution, analysis and reporting.

Qualifications:

Bachelor s degree Business, or a related field. MBA is a plus.
Up to 6 years of experience in performance marketing, digital advertising, related field.
Enterprise experience is a must; desired candidates should have experience with administrative processes like PR/PO management, Ariba, procurement processes, and agreement closures with all relevant stakeholders.
Hands-on experience in media planning and buying processes.
Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and MMP tools, Google Analytics.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong project management skills and attention to detail.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Excellent communication and interpersonal skills.