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220 Aegis Media Jobs
Senior Analyst
Aegis Media
posted 4mon ago
Job Role Insights
Key skills for the job
Job Description
The senior analyst is responsible for conducting complex data analyses, mentoring junior staff, and engaging with stakeholders
They develop strategies for marketing performance improvement, create and maintain analytical models, and ensure data accuracy and integrity to support informed business decisions and drive actionable insights
They develop strategies for marketing performance improvement, create and maintain analytical models, and ensure data accuracy and integrity to support informed business decisions and drive actionable insights
Qualifications:
Bachelors degree in Statistics, Mathematics, Computer Science, Engineering, or a related field
Proven 3-4 years of experience in a similar role
Strong analytical and problem-solving skills
Excellent communication and presentation skills
Skills:
Proficiency in R (tidyverse, LME4/lmerTest, plotly/ggplot2), or Python, for data manipulation and modelling and visualization, and SQL (joins, aggregation, analytics functions) for data handling
Ability to handle & analyse marketing data and perform statistical tests
Experience with data visualization tools such as Tableau, PowerPoint, Excel
Strong storytelling skills and the ability to generate insights & recommendations
Responsibilities:
Understand business requirements and suggest appropriate marketing measurement solutions (Media Mix Modelling, Multi Touch Attribution, etc
)
)
Conduct panel data analysis using fixed effects, random effects, and mixed effects models
Perform econometric modelling, including model evaluation, model selection, and results interpretation
Understand, execute, and evaluate the data science modelling flow
Understand marketing, its objectives, and effectiveness measures such as ROI/ROAS
Familiarity with marketing channels, performance metrics, and conversion funnel
Experience with media mix modelling, ad-stock effect, saturation effect, multi-touch attribution, rule-based attribution, and media mix optimization
Knowledge of Bayes theorem, Shapley value, Markov chain, response curve, marginal ROI, halo effect, and cannibalization
Experience handling marketing data and performing data QA & manipulation tasks such as joins/merge, aggregation & segregation, append
Employment Type: Full Time, Permanent
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