Performance Marketing Manager

Key Responsibilities:

• Create, manage, and optimize ads across Amazon (Sponsored Products, Sponsored Display, Sponsored Brands) and Flipkart (Product Listing Ads - PLA, Product Context Ads - PCA).
• Analyse performance using data-driven insights to make informed decisions and maximize ad efficiency.
• A/B testing of ad creatives, copy, and landing pages to improve click-through rates (CTR) and conversion rates (CVR).
• Monitor keyword performance, bidding strategies, and adjust budgets in real-time to improve campaign outcomes.
• Develop strategies for improving organic ranking on Amazon & Flipkart.
• Collaborate with the product and content teams to ensure ads align with product listings and brand guidelines.
• Provide regular performance reports on KPIs, such as impressions, clicks, sales, ACOS, and ROAS.
• Stay up to date with platform changes and new features to implement cutting-edge strategies.
• Competitor analysis to stay ahead in the market and optimize ads accordingly.

Key Requirements:

• 5+ years of experience managing Amazon and Flipkart ad campaigns.
• Strong expertise in Sponsored Product, Sponsored Display, Product Listing Ads (PLA), and Product Context Ads (PCA) etc.
• Proficiency in keyword research, bid management, and campaign optimization.
• Hands-on experience with Amazon Advertising Console and Flipkart Vendor Hub.
• Solid understanding of performance marketing KPIs like ACOS, ROAS, CTR, and CVR.
• Familiarity with Amazon SEO and how advertising impacts organic rankings.
• Strong analytical skills with experience using Excel, Google Analytics, or other reporting tools.
• Ability to multitask and manage multiple campaigns simultaneously.
• Excellent communication skills and a team-oriented mindset.