Social Media Handler

Adhyayan Mantra is looking for Social Media Handler to join our dynamic team and embark on a rewarding career journey.

Content Creation and Curation : Developing engaging content (posts, videos, graphics) that resonates with the target audience and aligns with the brand's voice and goals. Platform Management : Handling multiple social media accounts across platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok, etc. , maintaining consistency in messaging and branding. Engagement and Community Building : Interacting with followers, responding to comments/messages, fostering discussions, and building a community around the brand. Strategy Development : Creating and implementing social media strategies to increase brand awareness, drive traffic, and achieve marketing objectives. Analytics and Reporting : Monitoring social media metrics, analyzing data, and generating reports to evaluate the performance of campaigns and content, using insights to optimize strategies. Campaign Management : Planning and executing social media campaigns, including paid advertising if applicable, to promote products, services, or events. Stay Updated : Keeping abreast of the latest trends, algorithm changes, and best practices in social media marketing to adapt strategies accordingly. Skills and Qualifications : Communication Skills : Excellent written and verbal communication skills to craft compelling content and engage with the audience effectively. Creativity : Ability to generate innovative ideas for content creation and campaigns that resonate with the target audience. Social Media Tools : Proficiency in using social media management tools (e. g. , Hootsuite, Buffer, Sprout Social) and analytics platforms to schedule posts, analyze data, and manage accounts efficiently. Understanding of Analytics : Knowledge of social media analytics to measure performance, interpret data, and make data-driven decisions. Customer Service Skills : Being responsive, empathetic, and resourceful in handling customer inquiries or feedback on social media platforms. Adaptability : Flexibility to adapt to changes in social media algorithms, trends, and platform features. Organizational Skills : Ability to manage multiple tasks, prioritize activities, and adhere to schedules. Marketing Knowledge : Understanding of basic marketing principles and how they apply to social media strategies.