Content Marketing Manager

Job Title: Content Marketing Manager

Location: Office - Bangalore

Are you a content creator who thrives on crafting stories that inspire action and drive results?

The Institute of Product Leadership is looking for a Content Marketing Manager to shape our brand narrative and engage audiences on their journey of career transformation. In this role, youll create impactful content that informs, inspires, and converts, making a meaningful difference in the lives of aspiring professionals.

What Youll Do

• Craft a Winning Content Strategy: Design and execute a comprehensive plan aligned with business goals to connect with our B2C audience.
• Create Engaging Content: Develop high-quality blogs, videos, infographics, case studies, and email campaigns that capture attention and nurture leads.
• Write for People, Optimize for Search: Focus on creating content that resonates with humans first while ensuring it's optimized for search engines to enhance discoverability.
• Leverage SEO and Analytics: Optimize content for search engines and analyze performance metrics to refine strategies and maximize impact.
• Collaborate Across Teams: Work closely with marketing, program managers, and admissions teams to align messaging and achieve shared objectives.
• Build Emotional Connections: Create narratives and success stories that resonate with prospective learners, driving engagement and trust.
• Drive Conversions: Develop targeted content for every stage of the customer journey, from awareness to enrollment.

Who You Are

• You've Built High-Impact Campaigns: With 5+ years of experience in content creation, you've delivered campaigns that resonate with audiences and exceed KPIs.
• Youve Mastered Storytelling: Your ability to turn ideas into compelling narratives has driven customer engagement and loyalty.
• Youve Grown Organic Traffic: Using SEO expertise, you’ve significantly improved discoverability and engagement across platforms.
• You’ve Created Across Mediums: From blog posts to videos and social media, you’ve excelled at tailoring content for diverse formats.
• You’ve Measured and Improved: You’re data-savvy, using analytics to optimize strategies and deliver better results.
• You’ve Aligned Teams: By collaborating with stakeholders, you’ve ensured content reflects brand goals and audience needs.
• You’ve Inspired Action: Your persuasive storytelling has moved audiences to take decisive steps toward achieving their goals.
• Added Advantage: Experience in writing content tailored to the education industry or working with educational organizations.

Shortlisted candidates will be required to present a portfolio.