Manager - Digital Marketing

As a Marketing Manager, you will lead the marketing team, fostering collaboration and driving strategic growth. Your role will involve developing and executing marketing strategies to enhance brand presence, overseeing daily operations, and managing digital campaigns across social media, Google, and YouTube. You will ensure high-quality content approval, implement SEO strategies for improved search rankings, and optimize paid campaigns for maximum ROI. Additionally, you will analyze performance data to refine marketing approaches and establish a strong global brand identity.

Key Responsibilities

Lead and manage the marketing team, providing guidance and fostering a collaborative environment.

Develop, plan, and execute comprehensive marketing strategies to achieve business objectives.

Oversee day-to-day marketing operations, ensuring timely execution of activities.

Plan and execute social media campaigns (both organic and paid), ensuring alignment with brand objectives.

Approve content for various platforms, ensuring consistency in tone, style, and branding.

Develop creative and innovative marketing ideas to elevate brand presence and engagement.

Manage end-to-end SEO efforts, including keyword strategy, on-page optimization, and link building.

Oversee search engine rankings and develop strategies for continuous improvement.

Create and manage paid advertising campaigns on Google and YouTube, ensuring maximum ROI.

Analyze campaign performance and generate reports to guide future marketing decisions.

Drive brand management initiatives to establish a strong, consistent global presence.

Required Skills and Qualifications

Proficiency in digital marketing, including SEO, SEM, paid campaigns, and social media management (organic and paid).

Expertise in Google Ads and YouTube Ads management, with a proven track record of delivering ROI-positive campaigns.

Solid understanding of global marketing strategies and the ability to tailor approaches for diverse markets.

Excellent communication skills, both written and verbal, with a flair for content creation and approvals.

Experience in brand management and building strong, recognizable brands.

Strong analytical skills to measure and optimize campaign performance.

Creative thinker with the ability to innovate and adapt in a fast-paced environment.

Experience

Mid-level experience marketing or digital marketing roles.

Proven team management experience, with the ability to lead, mentor, and inspire.

Experience in managing marketing operations for global markets.

Relevant certifications (e.g., Google Ads, YouTube, or SEO certifications) are preferred.