Adobe Campaign Manager (7-10 yrs)

Role and Responsibilities :

- Lead the design and development of complex, multi-wave, multi-channel campaigns on Adobe Campaign.

- Manage the end-to-end execution of campaigns, from requirement gathering to deployment.

- Provide strategic insights based on customer data to improve campaign performance.

- Collaborate closely with clients to understand their goals and translate them into effective campaign strategies.

- Work with Adobe Target and Adobe Audience to develop advanced targeting and personalization strategies.

- Develop, test, and refine campaign flows to ensure they meet business objectives.

- Lead discussions on campaign requirements, helping the team understand offer responsiveness, content relevancy, and channel engagement.

- Ensure that campaigns are aligned with brand guidelines and best practices.

- Mentor junior team members and provide knowledge sharing to strengthen team capabilities.

Qualifications and Education Requirements :

- 7+ years of experience in Adobe Campaign or similar roles with expertise in campaign management.

- Industry experience in banking or finance is preferred.

- Certified in Adobe Campaign with advanced knowledge of Adobe Audience and Target.

- Proficient in SQL and programming languages (JavaScript, Java, PHP).

- Strong understanding of HTML, CSS, and web technologies.

- Experience with APIs (SOAP & REST) and integrating with other systems.

- Excellent communication, leadership, and project management skills.

- Proven ability to deliver high-quality campaigns on time and within scope.