Salesforce Marketing Cloud Specialist

ROLES & RESPONSIBILITIES:

• Excellent written and verbal communication skills.
• Ability to work effectively with non-technical personnel.
• Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.
• Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and personalization Builder for Emails
• Develop responsive email templates with extensive knowledge of AMP script and Guide Template Language
• Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript, and AMP Script
• Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS)
• Master with SQL and robust understanding of Marketing Clouds contact data model
• Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration.
• Ability to elicit requirements and translate to technical solutions that can scale across multiple business units.
• Integrating Marketing Cloud with other systems using APIs and connectors
• Analyzing campaign performance metrics and providing data-driven insights for optimization
• Marketing Cloud certification is mandatory

REQUIRED SKILLS:

• Resources should have good communication skills.
• Resources should have good leadership skills.
• Resources should be a Quick Learner.